Tuesday, 25 November 2014

Contents Textual Analysis


This magazine contents page is from the magazine Marie Claire which is an international magazine published monthly aimed at women. Marie Claire covers health, beauty and fashion. The contents page is split up into two different parts. The features section which has articles that appears in only that magazine. The other section is regular features which appear in every issue’s such as a problem page or fashion does and don’ts. Some magazine contents are split into sections to make it easier for the reader to find what they are looking for. This magazine contents page is split into four different sections; ‘On The Cover’, ‘Beauty News’, ‘Fashion Features’ and ‘Style Files’. The colours used on the contents page are mainly white (as the background) red titles and black text. Even the picture used has a white building in the background and the model is wearing a black long shirt and a white and black jacket. The lighting in the photo is used to create shadows from the building and the woman. The person in the photo on the contents page is a woman who appears to be Italian and it also looks like by the design and style of the building that this photo was also taken in Italy. The clothes the model is wearing in the picture is a long black skirt held up with a black belt and a big silver buckle. She is also wearing a denim shirt with a white and black cardigan. All the text is on the left hand side of the contents page which is the most important side of the contents page. The image is the only image on the page and is set across the right hand side of the contents page. The shot distance of the model is a full body image. The camera angle is the same height as the model, who is looking straight at us. The light in the image appears to be natural. It looks almost like the sun has risen and it is now coming up to mid-day.

With the contents laid out with all the text on the left hand side and the picture on the right hand side this shows the normal layout of a magazine. This is because on magazine front covers the important part of the magazine is the left third and this is why on the contents page the text is all in the left third of the image. The model is posing, leaning on a post in the picture the way she is holding herself shows that she is classy and modelling is her job and she takes it very seriously. This is shown by her facial expression, it says that she is serious about this article and isn't just messing around. Her facial expression also shows us that she is flaunting herself because she knows she is good looking and that is the reason she got the job. The contents page is going to be aimed at the same audience as the front cover of the magazine, older teens to middle aged women. The magazine has an overall classy look and this is shown here in the contents page displaying the articles out in an order, any aged people can look quickly and find what they are looking for. The colours used are most probably the same colours on the front of the magazine. This is so that the colour theme of the magazine is continued through-out the whole magazine. Overall the magazine is what the editors intended for target audience, of which are aged from 20 upwards. The brand identity of the magazine is continued through-out the magazine, for example the masthead is a recognisable icon, in a font that is used on every magazine that is published but in different colours. On a shelf in a shop the magazine masthead is the most visible to consumers, because it is in the top third of the magazine where it can be seen the easiest.  

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