Contents Textual Analysis

This contents page is from Vogue magazine published in December 2010.The colours on this magazine are white, black, red and grey. The lighting in the photo is un-natural and had been very heavily processed in post-production. You can see this by the way the light is projected onto the model in the photo. The models facial expression is a very natural expression and her eye gaze is looking straight at the camera. The model is wearing what looks like a shiny gold swimming costume. She is also wearing a shiny silver coat with fur on the collar and sparkly silver heeled boots. The model appears to be wearing very a lot of make-up, however she is wearing make-up to give her an overall natural and desirable look. The prop she is holding is a shiny gold gym bag on her left shoulder. The model has also got two other props, shiny sun glasses that have a gold tint, which are attached to her swimming top. She is also wearing a shiny gold cowboy hat. The shot of the photo is a full body and the camera angle is a medium height angle.  

The contents page is split into four different contents sections. Section 1 is in the second left third of the page, they are the cover stories that are featured on the front cover and they are what entice you to buy and read the magazine. Then the other sections are on the right hand side of the page; the top section is about fashion and general articles. These are regular features and always appear in the magazine and the third section which is below is the special features section this is where they have articles that don’t appear regular, only once or so and they are features such as interviews this magazine interview is with Emma Watson. The last section at the bottom of the right hand side of text is a separate section not often used in magazines ‘subscribe to vogue’ these sections are small but they are a typical convention in most magazines. However if consumers decide that they like reading the magazine, they can subscribe to it. Another advertising point on the contents is the photo like most magazines vogue use the photo to show on of the features in this magazine. It is in the right hand bottom corner of the picture ‘Star girls 200’ is advertising the star girls article on page 200.

There are a few different types of font used on the contents page for example; the magazine masthead ‘vogue’ is repeated again on the contents page as well as on the font cover this is because they want to repeat the masthead so they have the brand identity running through the magazine and also use the colour theme they used on the front of the magazine on the contents page as well. The section titles ‘Cover Stories’ and ‘Subscribe to Vogue’ both use different shades of red but are the same style of font. The other section titles ‘Fashion’ and ‘Special Features’ are the same colour text and are also the same bold basic block font. The  ‘Contents December 2010’ is the same type of font as the ‘Fashion’ and ‘Special Features’ section however the ‘Contents’ half is the colour black whereas the ‘December 2010’ is the same red as the ‘Fashion’ and ‘Special Features’ section. All the other text for example; the article name is the same italic font and all the text below the article title, which talks about what the article is about is a normal basic font. Altogether the magazine contents page is intended to appeal to the target audience which averages at 34 years old. With features and cover stories to make the consumer want to buy the magazine. The masthead is carried onto the contents page in the same style font, this is because it maintains the brand identity through-out the magazine.