Magazine Case Study

Country music magazine is relevant to my main task as I am also doing a country music magazine. American Media Inc. publishes Country Weekly. They also publish Mens Fitness, Muscle Fitness, Star, National Enquirer, Natural Health, Radar (online), Shape, Flex, Fit pregnancy and OK! American Media Inc. was founded in 1936. The headquarters is in New York City and the CEO of the company is David J. Pecker. However Country Weekly was established in 1994 and the first issue was published on 12 April 1994. The magazine to begin with was issued fortnightly however in February 2009 Country Weekly started publishing weekly. The audience of the magazine when printed is 505,000 and the median age to read Country Weekly is 45 and the median house hold income is $43,921. This was published in 2013 and was an estimate. Country Weekly gets 251,000 unique visitors online. The monthly page view is 479,000 and the median age to look on CountryWeekly.com is 56.9. The median house hold income is $40,705 and on social media the magazine has 720,000 followers. This was published in 2014. Articles that feature in the magazine;

Cover stories these are stories that are the main features to entice you buy the magazine.

Regular features in the magazine are features such as horoscopes and weekly problems.

Other features in the magazine are articles; these only appear in one particular issue. The brand identity is recognised by consumers and customers and is associated with the magazine itself. So the brand identity is achieved the masthead is mostly always in the same font which is recognisable and appeals to the target audience. The magazine industry is changing the way it is presented rather than used printed as paper copies, the magazine industry is also becoming available online via email and buy paying for the magazine app and the issue becoming available weekly/monthly on a monthly subscription.